Vásárláshoz való viszony válság idején – a magyar vásárlók attitűdváltozásai

Szerzői információk:

Törőcsik Mária https://orcid.org/0000-0002-0923-1396: Pécsi Tudományegyetem, egyetemi tanár. E-mail: torocsik.maria@ktk.pte.hu

Csóka László https://orcid.org/0009-0005-1255-198X: Pécsi Tudományegyetem, adjunktus. E-mail: csoka.laszlo@ktk.pte.hu

Németh Péter https://orcid.org/0009-0006-7216-9923: Pécsi Tudományegyetem, adjunktus. E-mail: nemeth.peter@ktk.pte.hu

Neulinger Ágnes https://orcid.org/0000-0001-6493-2761: Pécsi Tudományegyetem, kutató. E-mail: neulinger.agnes@pte.hu

Hivatkozás (APA):

Törőcsik, M., Csóka, L., Németh, P., & Neulinger, Á. (2023). Vásárláshoz való viszony válság idején – a magyar vásárlók attitűdváltozásai. Hitelintézeti Szemle, 22(4), 82–106. https://doi.org/10.25201/HSZ.22.4.82

Rovat:

Tanulmány

Journal of Economic Literature (JEL) kódok:

M31, M21, M30

Kulcsszavak:

válságok, fogyasztói magatartás, kvantitatív kutatás

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